Positive Impact Plan

   All applicants for a Marijuana Establishment license are required to submit a Positive Impact Plan. The commonwealth of Massachusetts, in creating legislation that legalized cannabis, was the first state to address the decades of inequality created by the “War on drugs” with an equity provision in the regs requiring applicants to submit and implement a compliant Positive Impact Plan. The adult-use marijuana law mandated that the Cannabis Control Commission create regulations to correct some of the inequalities faced by certain target groups in so-called Areas of Disproportionate Impact (ADIs) specifically:

  • Past or present residents of ADIs.

  • Commission-designated Economic Empowerment Priority applicants;

  • Commission-designated Social Equity Program participants;

  • Massachusetts residents who have past drug convictions; and

  • Massachusetts residents with parents or spouses who have drug convictions.


   The Cannabis Control Commission requires each Licensed Marijuana Establishment applicant to develop and implement a Positive Impact Plan in order to create equitable opportunity for those adversely affected by former legislation.  


   Simple donations to local charities and organizations are typically rejected by the Cannabis Control Commission who require applicants to “provide meaningful participation of communities disproportionately affected by cannabis prohibition and enforcement, including Minority Business Enterprises, Women Business Enterprises, and Veteran Business Enterprises.” This means that applicants have to provide genuine opportunities to specific groups who may not have access to training, funding, and connections, or to the resources needed to enter the industry.

   More Licensed Marijuana Establishment applications receive “push back” for their Positive Impact Plan than for any other reason. This means that the successful execution of a Positive Impact Plan is a challenge for new business owners (or established cannabis companies who have not had to implement Positive Impact Plans elsewhere,) who may not live near these ADIs, or know how to satisfy the Cannabis Control Commission’s Positive Impact Plan requirements. If you are a company up for renewal and have not made progress on your Positive Impact Plan, you could be in trouble. But we can implement your Positive Impact Plan


   Based upon a clear understanding of the the Cannabis Control Commission’s guidance documents, Greenglove has devised a subscription-based Positive Impact Plan that allows you, the licensee, to outsource this responsibility. Mark Jarvis and Ezra Parzybok's Green Gateway Positive Impact and Diversity Plan aims to provide the tools that allow budding entrepreneurs in “Gateway City” ADIs access to the cannabis industry. Ezra Parzybok is a Social Equity applicant which means working with Ezra is fulfilling the Positive Impact Plan requirements. Our comprehensive plan allows you to fully comply with Cannabis Control Commission requirements, address important social issues, and still have time to focus on your business without distractions.


We believe having a positive impact is the right thing to do, but reversing decades of injustice and inequality requires a plan, goals, and data. Let us implement a Positive Impact for your business that will create measurable change and satisfy the noble goals of the Cannabis Control Commission. Reach out with questions